Websites insights.

ASCII artwork of Weathered Stone Arch in Glasgow

1 Dec 2025AutomationBranding & DesignCRMPPC & SEOWebsites

Our journey and why The Marketing Technologists exists.

TMT grew out of a problem we kept seeing in lean teams: the website, CRM and campaign work depended on different people, and simple changes got stuck between them.

ASCII artwork of Narrow Madrid Street in Madrid

27 Nov 2025AutomationWebsites

AI-powered Webflow management with MCP.

We tested Webflow MCP on repeat CMS edits on our own site. Here is what made the changes easier to organise and how we reviewed them before publishing.

ASCII artwork of Sunlit Madrid Alley in Madrid

24 Nov 2025WebsitesAutomationBranding & Design

Webflow App Gen: what its pause means for website plans.

App Gen once looked like a quick way to explore custom Webflow features. Webflow has now paused its development and plans to deprecate it. Here is the useful lesson for website planning.

ASCII artwork of Exposed Glasgow Facade in Glasgow

24 Nov 2025AutomationBranding & DesignCRMWebsites

Resetting your marketing baseline.

When a B2B team is pulled into every urgent request, I would start by checking the basics: priorities, message, website, CRM and the repeat work nobody owns.

ASCII artwork of Vintage Wall Light in Glasgow

21 Nov 2025CRMWebsites

What I learned setting up Google Consent Mode v2.

My notes from debugging a custom Webflow consent banner: checking default and updated consent, returning visits and tag behaviour in Google Tag Assistant.

ASCII artwork of Terracotta Balconies in Madrid

18 Nov 2025Branding & DesignWebsites

Content led vs design led websites.

I have worked on sites where the layout came first and the copy arrived later. It usually meant reshaping both. Here is why I prefer to agree the message and page purpose early, while still making room for visual exploration.

ASCII artwork of Sandstone Passage Lamp in Glasgow

14 Nov 2025WebsitesBranding & Design

Why marketing teams choose Webflow.

The useful Webflow question for a marketing team is who can change a page, what needs review and how the site will connect to the rest of the work. Here is what to check before switching.

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Aidan Perston

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Aidan Perston

Websites insights.

Our journey and why The Marketing Technologists exists.

AI-powered Webflow management with MCP.

Webflow App Gen: what its pause means for website plans.

Resetting your marketing baseline.

What I learned setting up Google Consent Mode v2.

Content led vs design led websites.

Why marketing teams choose Webflow.

What’s next for your business?

Cookie Preferences

Websites insights.

Our journey and why The Marketing Technologists exists.

AI-powered Webflow management with MCP.

Webflow App Gen: what its pause means for website plans.

Resetting your marketing baseline.

What I learned setting up Google Consent Mode v2.

Content led vs design led websites.

Why marketing teams choose Webflow.

What’s next for your business?