SEO & PPC.

Your search presence becomes a reliable source of qualified traffic across organic and paid channels. We fix technical issues, build keyword strategies, launch targeted campaigns, and optimize conversion paths to ensure every visitor has intent. With SEO and PPC working together, you gain predictable visibility that turns into pipeline and scales with your business.

Search strategies built to drive qualified traffic.

Contact us

Search Strategy & Keyword Research.

We start by auditing your current search presence and identifying keyword opportunities across SEO and PPC. Through competitor analysis and customer journey mapping, we build a unified search strategy that balances organic rankings with paid visibility to capture qualified traffic at every stage.

Implementation & Setup.

We optimize your site for search visibility while launching targeted PPC campaigns. This includes technical SEO fixes, on-page optimization, schema markup, and ad account setup with audience segmentation and conversion tracking. Everything is built to work together from the start.

Campaign Management & Optimization.

Once live, we manage both organic and paid channels day-to-day. This includes content optimization, technical monitoring, bid management, ad testing, and budget allocation. Each channel informs the other, creating a unified search presence that captures demand efficiently.

Performance & Continuous Improvement.

We track performance across organic and paid channels with unified dashboards that show traffic, conversions, and ROI. Using analytics and conversion data, we continuously refine keyword targeting, ad spend, landing pages, and content to improve results as your business grows.

Search strategies that match your stage.

Contact us

Build Your Search Strategy

We identify your target keywords, audit your site for technical SEO issues, and map out a lean search strategy that balances quick wins with long-term growth. You'll know exactly where to focus for maximum impact.

Launch SEO & PPC Foundations

We fix critical technical SEO issues, optimize your core pages, and launch lean PPC campaigns targeting high-intent keywords. Everything is built to test messaging and validate demand with minimal spend.

Manage & Optimize Daily

We manage your PPC bids, test ad variations, and optimize your content for search performance. As data comes in, we refine keywords, adjust budgets, and improve conversion rates to maximize ROI.

Track & Scale What Works

Track performance across SEO and PPC in unified dashboards. Use insights to refine keywords, adjust bids, and improve content, preparing your search strategy to scale as you grow.

Develop Advanced Search Strategy

Conduct comprehensive keyword and competitor analysis to identify opportunities across organic and paid channels. Optimize site architecture, content clusters, and ad account structure to strengthen your competitive position.

Implement Advanced Technical SEO

We optimize your site architecture, implement schema markup, improve page speed, and build content clusters that target multiple search intents. Your PPC accounts are restructured for scale with proper tracking, conversion optimization, and attribution.

Scale Campaigns Across Channels

We expand your PPC across multiple platforms (Google, Bing, LinkedIn) with audience segmentation and remarketing. SEO scales through systematic content production, backlink building, and continuous technical optimization.

Optimize for Maximum ROI

We build unified dashboards that track SEO and PPC performance together. Through continuous testing, bid optimization, and content refinement, we lower acquisition costs while improving lead quality and conversion rates at scale.

Explore our insights.

Insights
Click to Read
Featured image for blog item
3/12/25

AI tools for marketing teams: Smarter, faster, leaner.

How AI automation eliminates repetitive work.

Click to Read
Featured image for blog item
1/12/25

Marketing technology strategy for UK SMEs.

How to build an integrated MarTech stack that works.

Click to Read
Featured image for blog item
1/12/25

Our journey and why The Marketing Technologists exists.

Why we exist and how we help lean teams thrive.

Click to Read
Featured image for blog item
30/11/25

Get more from your CRM: A practical guide for UK SMEs.

How to turn your CRM into a growth engine.

Click to Read
Featured image for blog item
27/11/25

AI-powered Webflow management with MCP.

How MCP integrations transform website workflows.

FAQs.

Contact us

Our service combines search engine optimization and Google Ads management. We handle everything from technical audits and keyword research to on‑page improvements, content planning, campaign setup, bid management and conversion tracking.

We develop a unified keyword strategy, using organic data to inform paid campaigns and vice versa. Landing pages and content are optimized for both SEO and paid relevance, and reporting dashboards show the combined impact on traffic and leads.

Google Ads can drive traffic almost immediately after launch, while SEO improvements typically take a few months to show meaningful gains. Running both allows you to capture quick wins through paid search while building sustainable organic growth.

Yes. We continuously monitor rankings, ads and conversion data. SEO efforts are adjusted based on algorithm updates and keyword trends, while Google Ads campaigns are refined through bid adjustments, keyword pruning and new ad tests to maximize return on investment.

Aidan Perston

Founder

AIdan Perston Profile Picture

Ready to take your marketing to the next level?

Book a discovery meeting
Call us

Cookie Preferences

We use cookies to ensure you get the best experience.

Cookie Settings

Strictly Necessary

Required for the site to function.

Analytics

Helps us understand usage.

Marketing

Used for personalised ads.

🍪