Strategy & Consulting.

We help you make smarter, faster marketing decisions by defining clear priorities, fixing what's holding you back, and aligning your brand, website, CRM, automations, AI and campaigns into one focused plan. You get clarity, direction and a path that actually moves your business in the right direction.

Marketing strategy designed to move your business forward.

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Discovery & Diagnostic.

We begin with a deep-dive workshop to understand your current position, audience, and goals. Through benchmarking, performance audits, and stakeholder interviews, we identify what's working, what's missing, and where to focus first.

Marketing & Growth Strategy.

Using insights from discovery, we build a clear roadmap that aligns marketing, sales, and technology. From positioning and messaging to channel mix and content frameworks, our strategies are practical, measurable, and built for progress.

Implementation & Systems Build.

We build your marketing systems based on the strategy. This includes designing and developing your website, setting up your CRM and automation workflows, implementing AI automations to handle repetitive work, creating brand assets, and launching campaigns. Everything is built to work together because the strategy guides each implementation. Your team gets a connected marketing operation, not disconnected tools.

Performance Tracking & Refinement.

We monitor how your marketing systems perform and make adjustments based on real results. Through regular reviews and analytics, we identify what's working, where to improve, and how to scale. Your strategy stays relevant as your business evolves, and your systems from website and CRM to AI automations continue improving over time.

Strategy that adapts to your stage.

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Build Your Strategic Foundation

We help you define what makes you different and identify where to focus first. Through workshops and market research, we uncover your positioning, clarify your value proposition, and map the fastest path to traction. You get a clear foundation that investors and early customers can rally behind.

Design Your Go-to-Market Plan

We build a lean, focused strategy that matches your resources and stage. This includes channel selection, messaging frameworks, and a phased roadmap that prioritizes quick wins. Your strategy is built to test, learn, and adapt as you validate your market.

Build Essentials That Scale

We build your foundational marketing systems from scratch. This includes your website, basic CRM setup, email automation, and brand assets. Everything is designed to be lightweight and scalable so you can move fast now and grow without rebuilding later.

Measure Progress From Day One

We set up simple dashboards that show what's working and where to double down. You'll track the metrics that matter for early growth (signups, engagement, pipeline) with clear visibility into performance. No complexity, just the insights you need to make fast decisions.

Diagnose What's Holding You Back

We conduct a comprehensive audit of your current marketing operation to identify gaps, inefficiencies, and missed opportunities. Through performance analysis and competitive benchmarking, we pinpoint where you're leaking value and where to focus investment for the greatest return.

Modernize Your Approach

We refresh your positioning, messaging, and channel strategy to reflect your current market position and growth ambitions. This includes aligning internal teams around a unified strategy, clarifying brand direction, and building a roadmap that balances quick wins with long-term transformation.

Unify Your Marketing Stack

We rebuild or upgrade your marketing systems to work as one connected operation. This includes website redesigns, CRM migrations, marketing automation buildouts, AI implementation, and campaign infrastructure. Everything is architected to eliminate silos and create a single source of truth.

Drive Ongoing Performance Gains

We establish advanced measurement frameworks and provide ongoing strategic guidance as your operation matures. Through quarterly reviews and continuous optimization, we help you identify new opportunities, refine campaigns, and ensure your systems deliver increasing value as you scale.

Explore our insights.

Insights
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3/12/25

AI tools for marketing teams: Smarter, faster, leaner.

How AI automation eliminates repetitive work.

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1/12/25

Marketing technology strategy for UK SMEs.

How to build an integrated MarTech stack that works.

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1/12/25

Our journey and why The Marketing Technologists exists.

Why we exist and how we help lean teams thrive.

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30/11/25

Get more from your CRM: A practical guide for UK SMEs.

How to turn your CRM into a growth engine.

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27/11/25

AI-powered Webflow management with MCP.

How MCP integrations transform website workflows.

FAQs.

Contact us

We start with a discovery workshop to understand your goals, challenges, and existing performance data. From there, we define clear KPIs and prioritise quick wins alongside long-term growth opportunities.

Every strategy includes measurable outcomes from qualified leads and revenue growth to operational efficiency. We set benchmarks early and use analytics to track progress throughout the project.

We partner with consultancies, technology firms, and growth-focused SMEs who need structure behind their marketing and sales efforts whether building from scratch or scaling an existing model.

We provide implementation plans, team enablement, and ongoing reviews. If needed, our specialists handle delivery across web, CRM, and campaigns to ensure everything aligns with the strategic direction.

Aidan Perston

Founder

AIdan Perston Profile Picture

Ready to take your marketing to the next level?

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