Privacy Policy.
Learn how we handle personal data, cookies, analytics and marketing tracking in accordance with GDPR and industry best practices.
Last updated: 27 November 2025
The Marketing Technologists (“we”, “our”, “us”) is committed to protecting your privacy. This policy explains what data we collect, how we use it, and the choices you have. By using our website, you agree to the practices described here.
1. Information We Collect
We collect the following categories of information:
1.1 Information you provide to us
This includes:
- Name
- Email address
- Phone number
- Company information
- Form inputs submitted through:
- Contact forms
- Subscription forms
- Modal forms
- Any Webflow-hosted form on our website
These forms are processed by Webflow and additionally submitted to HubSpot through our secure API integration.
1.2 Automatically collected information
When you visit our website, we may automatically collect:
- IP address (IP anonymisation may apply depending on consent)
- Device information
- Browser type
- Referrer URL
- Pages viewed
- Interaction data such as scrolls, clicks and engagement
- UTM parameters (utm_source, utm_medium, etc), which are saved locally to help us understand where enquiries come from
1.3 Cookies and local storage
With your consent, we use:
- Google Analytics 4 for analytics
- Google Ads for advertising and conversion measurement
- Enhanced Conversions to improve the accuracy of ad reporting
- Local storage for saving your cookie preferences
- Webflow functional cookies
- Audio playback preferences (if using our interactive audio feature)
Strictly necessary cookies always remain active because the website cannot function without them.
2. How We Use Your Information
We use the data collected for the following purposes:
2.1 Provide and improve our services
- Deliver content and features
- Understand how visitors use our website
- Optimise performance, design and user experience
2.2 Marketing & advertising (with consent)
If allowed by your cookie choices, we may use:
- Google Ads remarketing
- Google Ads conversion measurement
- Enhanced conversions (hashed email/phone from form submissions)
Enhanced conversions only activate if:
- You submit a form
- You have given consent for marketing
- You agree to Google Ads tracking
2.3 Customer communications
If you submit a form, we may contact you based on the purpose of that form (for example, to respond to an enquiry or deliver Insights newsletter content).
2.4 Legal obligations
We may process your data if required by law.
3. Cookie Consent & Tracking Technologies
Our website uses a custom cookie banner that:
- Blocks marketing and analytics cookies until you consent
- Remembers your preferences using local storage
- Allows you to change your choices at any time
- Respects Consent Mode v2 for Google services
When you grant consent, we may activate:
- Analytics cookies
- Advertising cookies
- Google Tag Manager triggers
- Google Ads conversion tracking
- Enhanced conversions
You may withdraw consent at any time using the cookie settings button on our site.
4. How to Delete Cookies and Reset Your Preferences
If the cookie banner does not appear or you want to reset your settings yourself, you can manually clear cookies and site data through your browser.
Here are official help links:
Google Chrome
https://support.google.com/chrome/answer/95647
Safari (Mac)
https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Safari (iPhone/iPad)
https://support.apple.com/en-gb/HT201265
Firefox
https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
Microsoft Edge
After clearing cookies and local storage, refresh the website and the cookie banner will appear again.
5. Data Sharing
We do not sell your data.
We may share data with:
- HubSpot (CRM & form data processing)
- Google (Analytics, Ads, enhanced conversions)
- Webflow (form submission logs & site hosting)
- Trusted service providers assisting with website operations
We only share the minimum required for each service.
6. Data Retention
- Webflow form submissions may be retained by Webflow per their retention policy
- HubSpot records are stored until deleted under CRM requirements
- UTM parameters in local storage are kept for 30 days
- Cookie preferences are stored for 30 days
- Analytics data follows Google’s default retention schedule
7. Your Rights
Depending on your location, you may request:
- Access to your personal data
- Correction of your data
- Deletion of your data
- Restriction of processing
- Withdrawal of consent
- Transfer of your data (data portability)
To make a request, contact aidan@themarketingtechnologists.com.
8. Security
We implement appropriate technical and organisational measures including:
- Encrypted connections (HTTPS)
- Secure API submissions to HubSpot
- Minimal data collection
- Strict consent enforcement compliant with Google Consent Mode v2
9. International Data Transfers
Some services we use (Google, HubSpot) may process data outside your country. These providers comply with applicable legal frameworks such as Standard Contractual Clauses (SCCs).
10. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.
11. Contact Us
For privacy questions, contact:
Aidan Perston
Founder, The Marketing Technologists
Email: aidan@themarketingtechnologists.com