AI Automations.

We use AI to reduce operational drag. This includes enriching contacts, categorizing conversations, creating content outlines, and powering internal assistants for your team. The result is better accuracy, faster output, and increased capacity without hiring more people.

Practical AI Solutions for Your Business.

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AI Strategy & Opportunity Mapping.

We start by mapping your current operations to identify where AI can reduce manual work and improve accuracy. Through workshops and process audits, we pinpoint repetitive tasks, data quality issues and workflow bottlenecks that AI can solve. From this, we build a clear automation roadmap tailored to your business that prioritizes quick wins alongside long-term efficiency gains.

System Integration & Automation Development.

We connect AI tools directly into your existing systems and build the workflows that power your operations. This includes integrating with your CRM, website, email platforms and marketing tools, then designing automated sequences for content generation, data enrichment and task execution. We structure APIs, configure validation rules and set up triggers that ensure automations run reliably. The technical foundation and workflow logic are built together so everything operates as one connected system from day one.

Deployment & Team Enablement.

Before any automation goes live, we test and validate every workflow to confirm accuracy, reliability and proper error handling. Once proven, we deploy automations and train your team on how to monitor, adjust and maintain them. This includes documentation, hands-on walkthroughs and guidance on when to intervene versus when to let automations run.

Performance & Continuous Optimization.

We can monitor your automations to track performance, catch errors and identify improvement opportunities. Using clear metrics on time saved, accuracy rates and throughput, we show you where AI delivers value and where adjustments are needed. As your business evolves, we refine workflows, add new capabilities and update logic to match changing needs.

AI automations that scale with your stage.

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Find Quick Automation Wins

We map your current workflows to find repetitive tasks that drain time. Pinpoint where AI can eliminate manual work and build a practical roadmap focused on quick wins that save hours immediately.

Build Your First Automations

Integrate AI with your website, CRM, email tools, and marketing platforms. Automate lead capture, data enrichment, content generation, and basic routing across all your core systems from the start.

Deploy & Train Your Team

We deploy your automations, test them thoroughly, and train your team on how to monitor and adjust them. You'll know when to intervene and when to let AI handle the work, with clear documentation for everything.

Measure Time Saved

Monitor what automation saves and where it adds value. Use simple dashboards to see time saved and accuracy gained, then refine workflows to get better results as you grow.

Map Automation Opportunities at Scale

We audit your entire operation to identify high-impact automation opportunities across marketing, sales, and operations. Through process mapping and ROI analysis, we prioritize initiatives that deliver the greatest efficiency gains.

Build Advanced Automations

We build sophisticated AI workflows that integrate across your entire tech stack - CRM, website, email, databases, analytics tools. Everything is architected with proper error handling, validation rules, and monitoring systems.

Deploy & Scale Across Teams

We roll out automations systematically across departments, train multiple teams, and establish governance frameworks. Your organization adopts AI effectively with proper change management, documentation, and support.

Optimize & Expand Continuously

We monitor automation performance with detailed metrics on time saved, accuracy rates, and throughput. As your business evolves, we identify new automation opportunities, refine existing workflows, and ensure AI delivers compounding value.

Explore our insights.

Insights
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AI tools for marketing teams: Smarter, faster, leaner.

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How to build an integrated MarTech stack that works.

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Our journey and why The Marketing Technologists exists.

Why we exist and how we help lean teams thrive.

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Get more from your CRM: A practical guide for UK SMEs.

How to turn your CRM into a growth engine.

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AI-powered Webflow management with MCP.

How MCP integrations transform website workflows.

FAQs.

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No. We design automations around your existing systems and workflows. Nothing breaks; everything becomes more efficient.

Yes. The ROI is driven through labor hours saved, improved accuracy, and faster execution across your marketing, sales and ops workflows.

AI operates with validation, guardrails and human oversight. Every workflow follows your business rules and data standards.

Absolutely. We provide continuous monitoring, refinement and optimization as your processes evolve.

Aidan Perston

Founder

AIdan Perston Profile Picture

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