AI-powered Webflow management with MCP.

The website update bottleneck

It's Wednesday afternoon. You need to update pricing across five service pages, fix three broken links someone spotted this morning, and publish the new case study your sales team has been asking about for a week.

Simple tasks. But in practice, each one means:

• Logging into Webflow
• Finding the right pages or CMS items
• Making the edits carefully
• Double-checking formatting hasn't broken
• Publishing and hoping nothing else broke
• Repeating for the next item

What should take 20 minutes stretches into two hours. And that's if nothing goes wrong.

This is the reality for most marketing teams managing Webflow sites. The platform is powerful, but day-to-day content operations still involve a lot of manual clicking, copying, and checking.

We experienced this friction constantly during our time working in other businesses. Small updates that should have been instant were eating into time better spent on other tasks.

That's why we started testing MCP (Model Context Protocol) - a new way for AI to interact directly with Webflow. Not as a replacement for human judgment, but as a way to remove the repetitive operational drag.

What MCP actually does

MCP allows AI assistants like Claude and Cursor to connect directly to your Webflow site and execute real actions.

Instead of manually updating content, you can ask the AI:

• "Update pricing across all service pages"
• "Check for broken links and fix them"
• "Translate this blog post into Spanish"
• "Audit all meta descriptions and identify which ones are missing"
• "Update the copyright year in the footer across all pages"

The AI reads your site structure, makes the changes, and presents them for your review before publishing.

It's not magic. It's automation applied to the tedious parts of website management that don't require creative thinking.

Webflow's documentation explains the technical implementation here:
https://developers.webflow.com/data/reference/mcp

What we learned from testing it

We implemented MCP on our own Webflow site to see if it actually delivered on the promise. We focused on two areas that consistently slowed us down: site-wide content updates and multi-language workflows.

Site-wide updates became significantly faster

Tasks that normally required opening dozens of pages and manually editing each one were completed in minutes. MCP scanned the CMS, updated the correct fields, and summarised everything clearly for final review.

What used to take an hour now takes ten minutes.

Multi-language workflows simplified dramatically

For sites with multiple language versions, MCP translated content, filled the correct locale fields, preserved formatting, and kept links intact. Our only task was reviewing the translation quality before publishing.

This removes the most time-consuming part of localization: manually copying and pasting translated content into dozens of fields.

Accessibility checks became proactive instead of reactive

MCP can scan your site and identify:

• Missing alt text on images
• Low contrast text issues
• Inconsistent heading hierarchies
• Incorrect ARIA labels

It can even draft fixes automatically. Instead of discovering accessibility issues during an audit, you can catch them continuously as part of your workflow.

This is particularly valuable for companies that need to maintain WCAG compliance but don't have dedicated accessibility specialists.

Quality control improved without extra effort

MCP caught issues we didn't even know to look for:

• Spelling inconsistencies across pages
• Broken internal and external links
• Missing or duplicate meta descriptions
• Inconsistent calls-to-action
• CMS fields being used incorrectly

On one occasion, it spotted that a template was pulling from the wrong meta field, causing SEO issues we hadn't noticed. These kinds of problems are rarely caught manually because they require checking every single page methodically.

Small updates no longer pile up

Minor fixes are easy to delay when each one requires logging in, navigating, editing, and publishing. Over time, these small issues accumulate.

With MCP, small fixes happen instantly. The site stays accurate and easier to maintain because nothing gets left undone.

Where this could go next

Right now, MCP handles operational tasks efficiently. But the potential extends further.

Content and performance analysis in one workflow

Imagine MCP reviewing your Webflow content alongside data from:

• Google Search Console
• Google Keyword Planner
• SEMrush or similar SEO tools

The AI could assess:

• Which pages rank for which terms
• Where gaps exist between search demand and your content
• Which opportunities are being missed
• What updates would strengthen positioning

UX and conversion insights layered on top

When combined with Webflow's Analyze and Optimize features, you could also see:

• How users interact with your content
• Where conversions drop
• Which CTAs or sections perform best

From analysis to action

In this setup, MCP could:

1. Review your data
2. Recommend specific updates
3. Ask whether you want them applied
4. Make the changes directly in Webflow

This points toward a future where content optimization becomes a connected, data-informed workflow rather than a manual process spread across multiple tools.

We're not there yet. But the foundation is being built.

What you need to use MCP

To implement MCP, you need an active subscription to an AI system that supports it. Currently, the two main options are:

• Claude (by Anthropic)
• Cursor (AI-powered code editor)

Typical costs:

• Small teams: around £20 per month
• Larger teams with higher usage: closer to £100 per month

For most teams, the time saved on CMS operations outweighs the subscription cost within the first month.

Why this matters for marketing teams

Website operations slow down because of:

• Manual editing across multiple pages
• Developer backlogs for simple changes
• Approval and review cycles
• Translation bottlenecks
• Accessibility gaps that only get caught during audits
• Quality control requiring manual checks

MCP removes these friction points. It gives marketing teams:

• Faster publishing cycles
• Cleaner, more consistent content
• Easier compliance
• Fewer dependencies on developers
• Better control over their own systems

This doesn't replace strategic work or creative thinking. It strengthens the operational foundation beneath them.

When routine maintenance happens automatically, teams can focus on work that actually moves the business forward.

Where MCP works best today

From our testing, MCP is most effective for:

• Bulk content updates across multiple pages
• Multi-language workflows and localization
• Accessibility audits and fixes
• SEO and meta description audits
• Template consistency checks
• Pre-publishing error detection
• CMS structure cleanup and optimization

These are the tasks that drain time without requiring creative judgment. Automating them frees teams to focus on strategy, messaging, and campaigns.

Who this is for

We now offer MCP integration to a small number of Webflow clients. It's particularly valuable for teams that:

• Update content frequently across multiple pages
• Manage complex CMS structures with hundreds of items
• Need multi-language support
• Want stronger accessibility compliance
• Currently rely on developers for simple changes
• Need faster publishing cycles
• Want better quality control without manual checking

This is an early-access model where we integrate MCP into your workflow, refine the setup based on your specific needs, and train your team to use it effectively.

Why this matters now

Marketing teams are expected to move fast. Manual CMS operations don't.

This creates delays, slow campaign launches, missed opportunities, and unnecessary pressure on development teams to handle routine updates.

MCP closes that gap. It lets teams move quicker, stay compliant, maintain accuracy, and keep their website aligned with their strategy without the usual overhead.

We've tested this on our own Webflow site. It works.

Now we're ready to help forward-thinking marketing teams experience the same improvement.

If you want to explore MCP for your Webflow operations, we're ready to talk.