Automation insights.

ASCII artwork of Weathered Stone Arch in Glasgow

30 Sept 2026PPC & SEOAutomation

Why we started building our own SEO workspace.

We built an internal SEO workspace that joins search evidence to page decisions, briefs and follow-up. Here's the workflow behind it, and where specialist research tools still help.

ASCII artwork of Morning Light in Malasaña in Madrid

27 Sept 2026PPC & SEOAutomation

How to measure AI search visibility without mixing up mentions and visits.

Want to know whether people find you through AI search? I would check Google's AI impressions in Search Console, assistant visits in GA4 and a small sample of answer citations separately.

ASCII artwork of Weathered Sandstone Tenements in Glasgow

13 Jan 2026AutomationCRM

Marketing technology strategy for UK SMEs.

Your marketing stack should help people make better decisions, not give them more tabs to check. This guide shows how to trace an enquiry through your website, CRM and reporting, identify the handoffs that break, and build a realistic roadmap for fixing them.

3 Dec 2025Automation

AI tools for marketing teams: Smarter, faster, leaner.

AI can turn one article into channel-specific drafts, assemble routine reports and move information between tools. People still need to review the work.

1 Dec 2025AutomationBranding & DesignCRMPPC & SEOWebsites

Our journey and why The Marketing Technologists exists.

TMT grew out of a problem we kept seeing in lean teams: the website, CRM and campaign work depended on different people, and simple changes got stuck between them.

ASCII artwork of Brick Balconies in Madrid

30 Nov 2025CRMAutomation

Get more from your CRM: A practical guide for UK SMEs.

If your CRM has become a contact list that nobody quite trusts, start with the journey of one enquiry. This guide helps you set clear requirements, compare CRM options against the work your team actually does, and check the data, ownership and follow-up before you build more automation.

ASCII artwork of Narrow Madrid Street in Madrid

27 Nov 2025AutomationWebsites

AI-powered Webflow management with MCP.

We tested Webflow MCP on repeat CMS edits on our own site. Here is what made the changes easier to organise and how we reviewed them before publishing.

ASCII artwork of Sunlit Madrid Alley in Madrid

24 Nov 2025WebsitesAutomationBranding & Design

Webflow App Gen: what its pause means for website plans.

App Gen once looked like a quick way to explore custom Webflow features. Webflow has now paused its development and plans to deprecate it. Here is the useful lesson for website planning.

ASCII artwork of Exposed Glasgow Facade in Glasgow

24 Nov 2025AutomationBranding & DesignCRMWebsites

Resetting your marketing baseline.

When a B2B team is pulled into every urgent request, I would start by checking the basics: priorities, message, website, CRM and the repeat work nobody owns.

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Aidan Perston

Automation insights.

Why we started building our own SEO workspace.

How to measure AI search visibility without mixing up mentions and visits.

Marketing technology strategy for UK SMEs.

AI tools for marketing teams: Smarter, faster, leaner.

Our journey and why The Marketing Technologists exists.

Get more from your CRM: A practical guide for UK SMEs.

AI-powered Webflow management with MCP.

Webflow App Gen: what its pause means for website plans.

Resetting your marketing baseline.

What’s next for your business?

Cookie Preferences

Automation insights.

Why we started building our own SEO workspace.

How to measure AI search visibility without mixing up mentions and visits.

Marketing technology strategy for UK SMEs.

AI tools for marketing teams: Smarter, faster, leaner.

Our journey and why The Marketing Technologists exists.

Get more from your CRM: A practical guide for UK SMEs.

AI-powered Webflow management with MCP.

Webflow App Gen: what its pause means for website plans.

Resetting your marketing baseline.

What’s next for your business?