CRM insights.

ASCII artwork of Brick Balconies in Madrid

24 Sept 2026PPC & SEOCRM

What belongs in a monthly SEO report.

For smaller teams, I aim for a one-page monthly SEO report: the search and visit trends that matter, any verified enquiries, and a page change with an owner and review date.

ASCII artwork of Weathered Sandstone Tenements in Glasgow

13 Jan 2026AutomationCRM

Marketing technology strategy for UK SMEs.

Your marketing stack should help people make better decisions, not give them more tabs to check. This guide shows how to trace an enquiry through your website, CRM and reporting, identify the handoffs that break, and build a realistic roadmap for fixing them.

ASCII artwork of Weathered Stone Arch in Glasgow

1 Dec 2025AutomationBranding & DesignCRMPPC & SEOWebsites

Our journey and why The Marketing Technologists exists.

TMT grew out of a problem we kept seeing in lean teams: the website, CRM and campaign work depended on different people, and simple changes got stuck between them.

30 Nov 2025CRMAutomation

Get more from your CRM: A practical guide for UK SMEs.

If your CRM has become a contact list that nobody quite trusts, start with the journey of one enquiry. This guide helps you set clear requirements, compare CRM options against the work your team actually does, and check the data, ownership and follow-up before you build more automation.

ASCII artwork of Exposed Glasgow Facade in Glasgow

24 Nov 2025AutomationBranding & DesignCRMWebsites

Resetting your marketing baseline.

When a B2B team is pulled into every urgent request, I would start by checking the basics: priorities, message, website, CRM and the repeat work nobody owns.

ASCII artwork of Vintage Wall Light in Glasgow

21 Nov 2025CRMWebsites

What I learned setting up Google Consent Mode v2.

My notes from debugging a custom Webflow consent banner: checking default and updated consent, returning visits and tag behaviour in Google Tag Assistant.

What’s next for your business?

Tell us what you want to improve. We’ll help you find the right next step for your brand, marketing and technology.

Aidan Perston

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Aidan Perston

CRM insights.

What belongs in a monthly SEO report.

Marketing technology strategy for UK SMEs.

Our journey and why The Marketing Technologists exists.

Get more from your CRM: A practical guide for UK SMEs.

Resetting your marketing baseline.

What I learned setting up Google Consent Mode v2.

What’s next for your business?

Cookie Preferences

CRM insights.

What belongs in a monthly SEO report.

Marketing technology strategy for UK SMEs.

Our journey and why The Marketing Technologists exists.

Get more from your CRM: A practical guide for UK SMEs.

Resetting your marketing baseline.

What I learned setting up Google Consent Mode v2.

What’s next for your business?